brand expression effortlessly refined

Creative director, brand strategist, and the woman behind the scenes of some of the most iconic photoshoots & content you’ve seen online.

I work exclusively with high-level entrepreneurs — women who already have a known brand, thriving business, and are now ready to elevate how they express it.

This is about embodiment. Expression. Presence. Visual storytelling that feels like a mirror to your evolution. My work is part identity, part style, & part strategy — because conviction, power, & presence on camera that’s felt in seconds only comes from the within.

When you’re in my world, we’re not just deepening brand, pushing expression, & looking hot on camera… We’re creating legacy.

Whether I’m concepting an out-of-the-box brand shoot or refining the expression of your next brand iteration— everything I do is rooted in the belief that your brand should feel like your fullest self amplified.

The Happy Rich Woman is already within you. I’m here to activate her & her out on camera to be shared with the world.

irene

Meet your mentor & coach

your creative mastermind